Do I Need a Brand Refresh or Redesign?
What is a Brand Refresh?
A brand refresh is a strategic update or redirection of an existing brand, whilst retaining its original essence. It’s a great opportunity to realign the business’s values, sharpen its position in the market and ultimately stand out from the competition. Working with you, our design team take the time to understand your unique position and use these insights to elevate your visual identity.
Visually, this could look like logo updates, developing a fresh colour palette that evokes a certain emotion, updated typography, or creating a tone of voice that leaves a lasting impression.
The outcome of a brand refresh is for your brand to become a clear, compelling expression of who you are and why you matter.
What is a Brand Redesign?
A brand redesign offers a complete overhaul of the brand strategy, identity and messaging. Think of it like a fresh start for a brand.
A brand redesign is a deeper body of works and involves more research and strategic thinking to deliver. Visually, this could look like a new logo suite, an updated colour palette, new typography, a new tone of voice and a marketing collateral rollout. This may involve new business cards, t-shirts, real estate signage, stickers, car details and more. It all depends on your business, how you are advertising your brand and where you need the new brand redesign to show.
The outcome of a brand redesign is for your brand to
So, do I need a Brand Refresh or Brand Redesign?
There are a few things to consider when making the decision:
What is the budget? A brand refresh offers small tweaks at a lower cost, which is a good option if you still like the core of your brand but want it to feel more modern.
Are all of your stakeholders on board? It’s a good idea to ensure all stakeholders are involved in the decision and process so there are no holdups or indecisiveness.
What do I like or dislike about my current brand? It’s important to know what you want to keep (if anything), or are happy to scrap when it comes to your brand? This will ultimately help you decide on whether a brand refresh or brand redesign is for you.
Is your brand just outdated, or do you feel completely disconnected from it? If it’s just outdated, a refresh is the perfect solution to bring it into 2025.
Who is your ideal audience? This will be key to deciding whether you need a brand refresh or a brand redesign. A well-designed brand can attract the right audience both online and offline. If your audience has changed, it could be a sign you need a redesign.
Has your brand attracted a negative reputation over the years? A brand redesign might be a good solution to changing the perception of your business, disconnecting it from its old identity.
The Studio Blackardt Design Process
Our team don’t just wing it. Our strategic design process begins with a discovery meeting, where we’ll deep-dive into your business, your goals and values, your competitors and the current landscape. This helps to ensure we build a brand that’ll stand the test of time and is unique.
Whether you’re looking for a brand refresh or a brand redesign, our team can help. Studio Blackardt offers relevant, timeless and creative branding that stands out and is backed by strategy and data. Contact us for an obligation-free discussion today.
