What to Consider Before Launching a Website?
A website is the online face of your business, and a platform where you can establish trust and build credibility.
There are a few key considerations to think about before you launch a website, such as purpose, platform and UX/UI.
Understanding Purpose
What is the purpose behind the website? Are you selling a product, generating leads, educating your audience or building brand awareness? It’s important to understand your goals so that you can tailor the website and help guide your audience to take a specific action.
Understanding what you want users to do is an important consideration. Whether this is getting them to fill out a lead form, purchasing a product or service, subscribing to your newsletter or all of the above. This will also help to determine what platform your website will be built on and how you want it to function.
Choosing the right platform
Once your purpose is clear, you need to choose the right platform for your needs. Unsure about what’s right for you?
Our go-to is Webflow, an all-in-one industry-standard builder. Webflow is reliable, secure and low-maintenance. It is highly customisable. WordPress is another option. The world’s largest web builder has plugins for anything and everything; however does require regular upkeep and can be fragile.
Still tossing up your options? Read our Webflow and WordPress blog for a deep dive into the two platforms.
A Good User Experience
Something we find that is overlooked is the user experience. UX makes the site intuitive and easy to navigate. Fast loading times, logical navigation, mobile-first responsiveness and clear call-to-actions are all elements to consider.
Removing any friction on your website, such as unnecessary clicks and complex lead forms, will help to guide users and ensure they take action. If a user has to click too many buttons, navigate through too many pages or fill out too much information, they are less likely to take action. Make your website as easy and user-friendly as possible.
A Strategic SEO Strategy
Do you have an SEO strategy? SEO, or Search Engine Optimisation, is the process of improving your website so that it ranks higher on search engines like Google. Understanding your SEO strategy will help your web developer understand how your site needs to be built.
Ensuring there is space for text, multiple pages for internal linking purposes, space for imagery and a site that is mobile-friendly and loads quickly.
Accessibility Is King
It’s not just a buzzword. Accessibility is important to ensure that all users can access your website.
Whilst some accessibility elements may be added after a website has been built (this is where a good SEO strategy comes in), some parts need to be built into your website prior. This may include ensuring colour and contrast are built into the website (allowing people to change the colour and contrast to make the site easier to view), responsive design, and accessible navigation.
Campaigns and Marketing
Depending on what campaigns you may be running, ensure your web developer includes elements that can support your overall marketing goals. You may need specific landing pages that link to your campaigns, or a shoppable website that can be easily navigated. You may need lead forms and call-to-action buttons, or integrations for social media feeds or newsletter sign-ups.
If you are developing your marketing strategy alongside your website, these are all things you can discuss with your marketing agency.
Your Web Development Team
Looking for a website that converts? We provide web development Brisbane businesses can rely on. Whether you’re an eCommerce business looking for a website that showcases your products or a service-based business that wants to highlight its projects, our team will ensure your website not only looks good but performs well. Chat to us today.
