Content, Marketing, Design, Website

Ideal Property is a leading Brisbane-based commercial and residential property developer, focused on creating inspiring, livable spaces.

Our Approach

Our goal was to build awareness and trust ahead of upcoming projects, whilst maintaining growth, so that the brand remained active and reliable year-round.

We focused on high-quality, architectural content that evoked a sense of exclusivity and the care that Ideal Property has regarding each of its developments. Our services for Ideal included:

Brand and Marketing Strategy
Website Refresh
Photography
Videography
Social Media Marketing Strategy
Organic Social Media Management
Copywriting
Graphic Design

The Scope

Ideal Property is a luxury developer in commercial and residential real estate in Brisbane. They came to us as a new developer, with the goal of increasing their reach and awareness online.

With a highly competitive market at play, it was important that Ideal stood out from its competitors. Ensuring that marketing contributed to increasing buyer trust was important, along with helping the brand grow to be a recognised name in the industry, with consistent media coverage and strong engagement across their social media accounts.

Social Media Strategy

• Photography

• Videography

• Organic Social Media Management

• Website Design

• Graphic Design

• Copywriting

• Brand and Marketing Strategy

Social Media Strategy • Photography • Videography • Organic Social Media Management • Website Design • Graphic Design • Copywriting • Brand and Marketing Strategy

Results We’ve Achieved.

Since onboarding with Studio Blackardt, Ideal Property has experienced strong digital growth across its marketing platforms. Studio Blackardt have now been managing Ideal Property’s marketing, social media, website, content and collateral for over three years.

Instagram following has grown by more than 350%, with strong engagement and positive sentiment
To date, Ideal Property’s Instagram account has had a 386% increase in views, a 216% increase in likes, a 263% increase in saves, a 100% increase in reach and a 66,000% increase in shares.
Ideal Property’s most recent Handel Street property sold for $4,668,000, with over 120 groups through the property and strong social media coverage on realestate.com and other popular media outlets.
Successfully collaborated on social media posts with OH Architecture, Prestige Property and Whitefox Real Estate, increasing brand coverage online.

Make it stand out

Our content is made to stop the scroll. Our videography is engaging, warm and elevated, curated to showcase the best of what Ideal Property have to offer. Whether it’s a 10-second clip to showcase an upcoming project, or an architectural showcase, we delivered creative video that stands out and has delivered results.

Visuals that Convert

First impressions matter.

Ideal Property wanted to curate their social media feed, to ensure that their online presence matched their reality.

With a comprehensive social media and content strategy, Studio Blackardt’s team of talented creatives have brought Ideal’s online presence to life, through the use of engaging video content and beautiful visuals that accurately represent the business.

Along with copywriting services that capture the very essence of the homes themselves, Ideal Property have seen an enormous uptick in results through online marketing alone.