Monthly Retainer

Marketing, Content, Design

Wholesale Pool Shells is a pool builder with a difference. Based in Brisbane, they operate B2B, working with builders, landscapers, and architects to deliver custom concrete pool shells at wholesale prices, adding value to their clients’ projects.

Our Approach

Our goal was to significantly increase brand awareness and traffic to Wholesale Pool Shell’s marketing funnels, in turn, building their pipeline with quality leads for their services.

We focused on creating copy that differentiated them from their competitors, crafting captivating content that spoke for itself on social media and clearly conveyed their point of difference, and developing paid advertising that stood out online.

Wholesale Pool Shells work with us in our Monthly Marketing program, which includes:

The Scope

Wholesale Pool Shells is a custom pool shell builder based in Brisbane. They came to us with a great brand and product, but no authority in the space and a stagnant online presence. This resulted in acquiring low-quality, low-volume leads and low engagement across their marketing efforts. They wanted to build brand awareness and trust, increase their client base, and professionally showcase their services while conveying their core messaging accurately.

The pool-building industry in Australia is highly lucrative, with a large pool (no pun intended) of competitors targeting a similar audience. Wholesale Pool Shells is unique in that it provides direct B2B services to builders, landscapers, and architects by delivering only the custom shell at wholesale prices. This completely customisable offering, paired with their industry-leading, personable experience, sets them apart from every other pool builder or pool shell manufacturer.

Strategy

• Photography

• Videography

• Organic Social Media

• Graphic Design

• Copywriting

• Ad Creative

• Meta Paid Ads

Strategy • Photography • Videography • Organic Social Media • Graphic Design • Copywriting • Ad Creative • Meta Paid Ads

Results We’ve Achieved.

Instagram views have increased by ↑1,832%, while reach has increased by ↑170%.

Shares have increased by ↑1,314% and likes by ↑2,085%.
Reel engagements have also increased by ↑1,020%.
Organic likes (via Instagram) have increased by ↑3.0K across 2025, and organic views increased by ↑2.8K.
Meta Ads have seen significant growth in results, with both brand awareness and lead campaigns running. ↑683K people have viewed Wholesale Pool Shells campaigns throughout 2025. Clicks have increased by ↑1,781% with the introduction of professional videography to ads. Impressions increased by ↑1,837%, and the average CPC (cost per click) has reduced by ↓43%.

Since onboarding with Studio Blackardt, Wholesale Pool Shells has seen a significant increase in both engagement and leads. Their organic social media presence and paid ads have been highly active, leading more potential clients to find the business online and enquire about their services.

“Phones have not stopped ringing with builders looking to engage.”

— Ewan, Owner of Wholesale Pool Shells

Stand Out From Your Competitors

The content strategy for Wholesale Pool Shells was simple. Increase brand awareness by standing out from pool builders in Brisbane, showcase the unique value Wholesale Pool Shells offers its clients, and engage new audiences with captivating video content.

Visuals that Convert

It’s not just the aesthetic that matters when it comes to social media content.

Our goal was not just to create a feed that looked visually appealing, but to provide the audience with value, whether that was educating them on the pool build process, introducing them to the team behind the brand or showcasing the quality services that Wholesale Pool Shells delivers.

Through professional videography and photography, Studio Blackardt has created a look and feel that is uniquely Wholesale Pool Shells.