Monthly Retainer

Marketing, Content, Website, Design.

Bellezza Group is one of Brisbane’s leading hospitality collectives, with a portfolio of standout venues including Bar Pacino, Bellezza Espresso, Celina Espresso, Santa Monica, Espresso Emporium, Public Quarter, and Rafaelo Espresso. Known for their quality food, speciality coffee, and seamless function and catering experiences, they’ve carved out a distinct presence in Brisbane’s hospitality scene.

The Scope

Bellezza Group came to us in early 2024 with no direction, no authority and limited demand. With a strong portfolio of venues but an underwhelming digital presence, they wanted to build trust in the hospitality industry.

The businesses were great, but lacked market presence; competitors appeared more established online, and their marketing was inconsistent and lacked strategic intent.

They weren’t after surface-level fixes. They wanted a system; something strategic, scalable, and built to hand over to their internal team with confidence.

The Approach

We took the pressure of Bellezza’s internal team by bringing structure, clarity and momentum to each of its businesses. Rolling out custom strategies for each business, rebuilding their tone of voice and identity and increasing leads with a new and improved website (Bar Pacino).

Bellezza Group worked with us in our Monthly Marketing program, which included:

Strategy
Organic Social Media
Meta Paid Ads Campaign
Content Production (photo, video)
Graphic Design
Copywriting
Websites
SEO

Social Media Strategy

• Photography

• Videography

• Influencer Engagement

• Google Business Optimisation

• Organic & Paid Social Media Management

• Copywriting

• Graphic Design

• Media Activations

• Web Design

Social Media Strategy • Photography • Videography • Influencer Engagement • Google Business Optimisation • Organic & Paid Social Media Management • Copywriting • Graphic Design • Media Activations • Web Design

“Collaborating with Studio Blackardt over the past year has been a highly valuable addition to our business. Their team brings a unique and diverse skillset.”

— Giuseppe Petruccitto, CEO of Bellezza Group

visibility where it matters.

Throughout 2024, Bellezza Group experienced strong digital growth across their key venues. With our strategy in place, each brand saw uplift in social performance, brand recognition, and most importantly, customer action.

From increased engagement to consistent bookings and function enquiries, the impact was clear. The combination of tailored content, targeted campaigns, and a structured system delivered real momentum across the group.

The rollout not only improved visibility but set up the internal team with a system they could continue using long after handover.

Santa Monica’s Instagram Results:

↑475% increase in Reel plays
↑25% increase in reach and impressions
↑2,500% increase in shares

Celina + Rafaelo Espresso’s Results:

Introduction of a new account for Celina Espresso/Rafaelo Espresso in November 2025
↑103.85% engagement rate across the Instagram account

Bellezza Espresso’s Instagram Results:

↑152% increase in reach
↑73% increase in impressions
Addition of UGC reels, which has increased engagement overall by ↑45%
↑103%+ engagement rate across the new shared account
↑+31.26% engagement rate (Jul 2024)
↑+484% increase in likes
↑14.7K impressions

Bar Pacino’s Website Results:

Updated and developed a new website which is easy to navigate and more simplified
Saw an increase in bookings and event enquiries directly via the website, which can be attributed to a mix of paid advertising push, organic social media, local SEO work and the simplified website design
↑+176K impressions
↑+1,197 likes, ↑+64 comments
↑25% increase in Google Business clicks
Big uplift in functions bookings

aligned perception.

First impressions matter, and each venue’s presence did not reflect the quality of its unique offerings.

We elevated the look and feel across the board, creating content that actually reflected each venue’s personality and point of difference. From scroll-stopping photography to vertical-first video built for Reels and TikTok, every visual was crafted to engage and convert.

Before and after content libraries showed a clear uplift in brand clarity
Short-form video was optimised for social performance
UGC-style content boosted relatability, shares, and save rates

The result? A consistent, cohesive and strategic online presence that accurately reflects each venue, enhances visibility and creates demand.

BAR PACINO - BEFORE

BAR PACINO - AFTER

SANTA MONICA - BEFORE

SANTA MONICA - AFTER

ESPRESSO EMPORIUM - BEFORE

ESPRESSO EMPORIUM - AFTER

Creating demand.

Influencer and media reach.

Part of the strategic direction was making sure each venue connected with the right audience, at the right time. We worked with handpicked, local influencers who aligned with each brand’s ideal customer and rolled out campaigns that felt natural, not forced.

This helped build trust and authority, and drive real visibility across social platforms.

We also used the momentum to secure organic media coverage through outlets like Style Magazines and The Good Company, positioning Bellezza venues as must-visits for both locals and tourists. More features are already in the pipeline.

On the ground, we activated high-impact campaigns like our Free Cannoli Days — a street-level activation through Queen Street that saw us engaging with luxury retailers, selling out within 10 minutes, and landing radio coverage.

Highlights included:

Viral Reels with over ↑12k views
UGC reels with over ↑2.5K views for a brand with less than 500 followers
Organic features in major lifestyle publications
Trusted local influencer partnerships that delivered

content distribution.

We strategically distributed new and improved content across their organic and paid social media channels. Scroll-stopping photography and vertical-first video led to a spike in online engagement and bookings.

Our content was made for social. Every frame was designed to feel natural, inviting, and polished enough to stop the scroll. From food pours to cheers at golden hour, we created visuals that didn’t just look good; they drove demand, turning credibility into growth for each venue.