Monthly Retainer
Content, Marketing, Design
Fortitude Property Group is a boutique agency dedicated to more than just selling. The key differentiating factor is that they’ve got their clients’ backs and keep the process straightforward, creating a seamless experience from start to finish. With their clients at the heart of the deal, their service extends beyond mere transactions. They cultivate lasting relationships built on trust, transparency, and personalised service.
The Scope
Launching a new agency to market meant building credibility from the ground up.
Needing a solid game plan, Fortitude Property wanted a strategic direction to build authority and to drive demand in the Brisbane market.
Brand Visual Identity
Brand Strategy
Brand Roll-Out
Social Media Management
Social Media Tiles (Graphic Design)
Photography
Videography
Copywriting
Website Design & Development
Our Approach
First impressions matter, and shape how a business is perceived the moment someone encounters it. Developing a strategic direction was critical in shaping how Fortitude Property Group would be perceived in an already-busy industry. Ensuring we began to build authority with clear positioning and an aligned perception across all touchpoints was essential to our overall strategy, in a market where perceptions of real estate agents are quite often negative.
With buyer hesitation a key pain point in the property industry, Studio Blackardt wanted to build a suite of marketing collateral and content that helped to speed up the ‘yes’ and produced momentum for the brand.
Fortitude Property Group work with us in our Monthly Marketing program which includes:
Brand Identity
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Brand Strategy
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Social Media Management
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Graphic Design
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Photography
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Videography
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Real Estate Listing Copy
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Website Design & Development
Brand Identity • Brand Strategy • Social Media Management • Graphic Design • Photography • Videography • Real Estate Listing Copy • Website Design & Development
Driving Demand
We successfully turned visibility and trust into momentum, capturing the eyes (and hearts) of Fortitude’s audience.
Within the first year, we achieved:
Over ↑211,000K impressions (Instagram) & over ↑200,000K impressions (Facebook)
↑11,000K link clicks (Instagram)
Over ↑15,000 website visits
A viral reel that gained over ↑82K views, ↑1,608 likes, ↑169 comments, ↑1,162 shares & ↑174 saves
In 2025, we:
Launched ↑30+ social media campaigns
Had a ↑203% increase in impressions and ↑220% increase in likes (Instagram)
Recorded a ↑150% increase in content shares and ↑198% increase in clicks (Instagram)
“Love this! Such clever marketing 👏🏻”
“With so many garbage property videos around, this one stands out. Great job! 😎🙌🏻”
“Hands down the best Real Estate video. 🔥”
“Quite possibly the best ad I’ve ever seen for real estate. Well done guys! A bloody ripper!! 💖”
“A RE agents promo that’ actually has me interested. This is great 👌🏻👌🏻”
“Solid nostalgia vibes and ad”
Photography & Design by Studio Blackardt.
Creating Visibility.
Ensuring that Fortitude Property Group were top of mind when it came to the property was key to creating visibility in an already-busy market. Building trust with their audience meant showing them how Fortitude understood the property and the market. Emotive storytelling was successful in standing out in a competitive market.
Ready To Turn Your Credibility Into Growth?
Contact us today to book in your Obligation-Free Discovery Call!