Monthly Retainer
Marketing, Content, Design
Patona Property is a leading commercial Real Estate company in Brisbane, specialising in leasing and sales, investment innovation and retail asset co-creation.
Our Approach
Our goal was to significantly increase traffic to Patona Property’s marketing funnels, in turn, building their pipeline with high-quality leads.
With a focus on developing a unique brand identity that positioned Patona Property as a leader in the industry, we created a clear strategic direction for the brand, which we rolled out across various marketing collateral.
We built momentum through their online social media channels, with targeted content to ensure that they were appearing in front of the right audience at the right time, shifting the perception of the business and building trust with their audience.
Patona Property work with us in our Monthly Marketing program, which includes:
Strategy
Copywriting
The Scope
Patona Property is a commercial leasing and sales agent in Brisbane. Their agents were all well-respected in the industry and brought significant experience. This expertise wasn’t being projected in their online content, which led to a lack of trust and authority. A lack of clear direction was slowing momentum and reducing inbound demand.
Strategy
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Photography
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Videography
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Organic Social Media
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Graphic Design
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Copywriting
Strategy • Photography • Videography • Organic Social Media • Graphic Design • Copywriting
Strategy-led momentum.
In 2024, we increased Patona’s Instagram views by ↑818%.
In the same year, shares increased by ↑9,950% and saves by ↑1,800%.
In 2025, we continued to build on key engagement metrics, with a ↑61% increase in reel engagements, a ↑71% increase in views and a ↑63% increase in content shares.
A key focus of 2025 was to build Patona’s professional network on LinkedIn, in which we saw some successful results including a ↑5,703% increase in clicks, a ↑2,714% increase in social actions and a ↑933% increase in comments.
Patona Property has gained momentum since being under Studio Blackardt’s umbrella. Their social media channels have increased in visibility, leading to more sustained growth in the business, as well as increased trust and authority in the industry.
Proof Through evidence.
How do you make content for a traditionally disengaging and distrusted industry? These were the unique challenges Patona Property brought with them to Studio Blackardt. We developed clear positioning and created engaging content that was relevant to buyers, and distributed it via active channels to keep the brand top of mind.
Marketing That Reinforces Credibility.
How you show up matters. Strategic direction builds authority, which increases demand.
Studio Blackardt built a brand system that built confidence, rolling that out into marketing collateral, which included social media content. Backed by strategy, we positioned Patona Property as a business with high value,
UNIQUE BRAND IDENTITY
PATONA PROPERTY FEED
Photography by Studio Blackardt.
turn credibility into growth.
Contact us today to book in your Obligation-Free Discovery Call!